Online Marketing
Stop Wasting Ad Spend: A Three Tier Instagram Ads Funnel for Ecommerce
Funnel first Instagram ads playbook for ecommerce: enable Shopping, verify pixel and Conversions API, then run a Reels and retargeting pilot….
SMBs: Audit First and Build Local Citations Starting With 10–20 Sites
Audit first checklist for SMBs: fix NAP, secure Tier 1 listings, and build 10–20 core citations. Get indexation proof and login handover….
Decide in 4 Questions: Landing Page or Website for Marketers & SMBs
Answer four quick questions to choose a landing page or a website. Practical decision rules, launch-to-build checklists, and Dot Xero’s agency workflow….
Audit Google Business Profile Categories in 10 Minutes for SMBs
Small businesses: pick the most specific Google Business Profile primary, limit secondaries to 2–4, and run a quick audit to restore local search visibility….
Protect Traffic: Website Redesign Checklist With GA4 & 301 Redirects
Phase gated checklist to protect traffic and conversions. Start with a GA4 baseline and a one to one 301 redirect map, enforce Core Web Vitals, and follow……
8 Week Local SEO Plan for Small Business That Wins the Map Pack
Prioritized 8 week checklist for small business owners to reach the Map Pack. Claim and verify Google Business Profile, fix NAP, and build steady customer……
SMBs: Recover a Suspended Google Business Profile; Fix Account Restrictions First
Resolve account-level restrictions, gather your registration, license, tax and utility documents, and use the 60-minute evidence window to appeal…….
6–12 Hour Google Business Profile Checklist for Busy SMBs: DIY or Hire
Complete a field-by-field Google Business Profile checklist in 6–12 hours, keep it fresh with monthly audits, and know when to DIY or hire Dot Xero….
Service Area Business SEO: Fix Your GBP and Build 3 City Pages
A compact, tactical plan for service businesses: align your Google Business Profile geography, then build three proofed city pages with reviews and local……
Close the Loop on Calls: Agency DNI & CRM Checklist for Google Ads
Implementation-first guide for agencies: set up DNI, GTM, and CRM imports to close the loop on Google Ads phone leads and track revenue….
2026 AI Ready Technical SEO Audit Checklist: Template First Fixes
Built for practitioners, this template first technical SEO audit checklist includes 2026 AI crawler checks, Core Web Vitals targets, and an impact vs……
Practice Area Budget Math: Tracking First Google Ads for Law Firms
Learn practice-area budget math, tracking-first setups, and a month 1 and month 2 checklist to make Google Ads drive signed cases for law firms….