Usability Archives
Make A Better User Experience

5 Things You Need To Stop Doing With Your Website. Right Now.

WIIFM – Remember Your Analytics Basics Part 1
I was talking to a friend and respected business partner Barb Helfman. She told me a great story about how much money UPS saved in gas just by adjusting their routes to make as many right turns as possible. See, their trucks didn't have to wait and idle at stop lights at right turns (except in New Y... read more
Google Online Mobile Advertising
There's a reason why Google's stock is currently at $529. They never sit on their laurels. Once again, Google is leading the way with their Online Advertising products.
Announced on January 28th on the Google Mobile Blog, Google has a feature that lets advertisers show a click to call, straight fro... read more
Is it Time for a Website Makeover?
"Twenty Ten", I've heard is the "official" way to say our new year. A brand new year is a great time for a website check. Does yours need an update? How can you tell if your website is old? Here's my list of "You might need a Website Makeover..."
If your website is left justified and people get wh... read more
Google and Tom Cruise have the Need for Speed
Google has "the need, the need for speed". Google is on a mission to make the Internet faster.
First came the release of Google's web browser named Chrome. Google proved that they can raise the speed standard for web browsers by making a web browser themselves called Chrome, which is lightning quic... read more
Keep Your Website Visitors Longer pt 1
Wanna keep people on your site longer? Well, here are some basic things you can change (if needed) on your own site that can increase the chances of them sticking around.
Are they "musts"? Absolutely not. There are no rules for websites, but why re-invent the wheel? If peopl... read more
What’s Your Website’s Comfort Level?
I always say it: The Internet is a cold, dark, impersonal place. Just because a business has a website doesn't mean they have good customer service, or that they'll "do the right thing" when push comes to shove. Visitors know this info and automatically have their guard up when they vi... read more