Search Engine Optimization Archives

What Are Accelerated Mobile Pages (AMP)?

Posted on October 4, 2016 by Will Paccione | Comments are off

Wondering what that lightning bolt is when you see links displayed on Google's search results, on Facebook and Twitter? The Accelerated Mobile Pages project, familiarly known as AMP, is the next best thing in the mobile Internet world, and its greatest talents center on the insanely rapid speed a... read more

Tags: accelerated mobile pages, amp

Guest on the Essentials Small Business Podcast

Posted on May 31, 2016 by Will Paccione | Comments are off

Thanks Francis Mella for asking me to be a guest on your podcast to talk about online marketing! I always like shooting my mouth off. Here's the podcast. ... read more

What Are The Basics of a Good Blog Post? Part 1

Posted on February 18, 2016 by Will Paccione | Leave a comment

If you've heard me talk about search engine optimization, you've heard me say "industry relevant content on a continual basis". Which just means putting good information online that your prospects and clients want to know about (and search for on search engines). However, I think it's time to take t... read more

Tags: Content, Google

YouTube Videos and Search

Posted on November 8, 2015 by Will Paccione | Leave a comment

I hear it all the time from clients and prospects. "We guarantee you first page of [Google, YouTube, Google News...]". Please keep this in mind, when someone in my industry says the word "guarantee" in regards to Google, take it like a grain of salt. Google even tells you to beware of guarantees ... read more

3.3 Ways To Get Blog Ideas

Posted on August 19, 2014 by Will Paccione | Leave a comment

Are you getting enough traffic to your website? There's a good chance that your 7 page website (with no blog) just isn't cutting it. In order to gain traffic and come up in searches, you need to add industry relevant content on a continual basis (not only to your website, but to the Internet in gen... read more

SEO For Your Images

Posted on June 13, 2013 by Will Paccione | Leave a comment

If you have an image heavy page on your website, whether it's an ecommerce website or an image gallery, there are a lot of things you can do to let Google know what that page (and your website) is about. If done correctly, images can bring a good amount of traffic to your website. They tell search ... read more

Your Company’s Online Footprint

Posted on January 26, 2012 by Will Paccione | Leave a comment

Years ago I used to tell clients- "Keep everything on your website, videos, pdf's, presentations, etc- We want them on your website!" Although we still want people coming to your website, we just can't ignore that people spend more time on other websites than yours! There are so many ways to get you... read more

Mobile Search Engine Habits

Posted on June 16, 2011 by Will Paccione | Leave a comment

What are we doing while away from our computers? We've all heard someone say "Can't you just stay off of that phone for a second!" (usually the person saying it is guilty of the same thing). At Google’s latest event, we’re shown how our search habits have been changed by our mobile devices. Goo... read more

Google: “Speed Will Affect Rankings”

Posted on April 13, 2010 by Will Paccione | Leave a comment

December last year, I Blogged about how Google will use your website load speed as one of the factors in how your website ranks in the their Search Engine. The Search Engine Optimization community was buzzing about this since Google made their official announcement last week. Matt Cutts fom Google,... read more

Website Video Tips

Posted on March 30, 2010 by Will Paccione | Leave a comment

It's way past time to add video to your website. Whether you want a dedicated video page or just want to add video to your blog articles, there are some great tools out there. In this Blog, I want to go over some common video tips you should consider before firing up the video camera/webcam. YouTub... read more