Analytics Archives

Guest on the Essentials Small Business Podcast

Posted on May 31, 2016 by Will Paccione | Comments are off

Thanks Francis Mella for asking me to be a guest on your podcast to talk about online marketing! I always like shooting my mouth off. Here's the podcast. ... read more

Has Your Website Been Hacked?

Posted on September 25, 2014 by Will Paccione | Leave a comment

Hopefully by now, you're monitoring your website traffic with some sort of analytics program, like Google Analytics. If you're checking it on a regular basis, you can see the ebbs and flows of your traffic. There come times when you may see something amiss. A dip in traffic can be caused by a lot of... read more

Become The Authority In Your Industry Part 1

Posted on December 6, 2012 by Will Paccione | Leave a comment

Some people say knowledge is power. I disagree. Fill your head with information about a subject, sit on the couch all day and don't use it- and you have no power. None. So let's change that saying around a bit- How about "Use of knowledge is power." If your career isn't just a job, and you have a p... read more

Tags: slideshare, youtube

Google Analytics – Tag Everything!

Posted on August 19, 2012 by Will Paccione | Leave a comment

Scenario: You send out your latest blog post to all of your Social Media profiles hoping to gain some targeted traffic. You check back a day later to see what platform gave you the most bang for your buck... what do you see? Great! You see a spike in overall traffic and some referral traffic from th... read more

How To Determine Changes On Your Website Redesign

Posted on June 27, 2011 by Will Paccione | Leave a comment

Every two or so years, websites can get to look a bit old. For every year in real life, the Internet goes through 12. Part of the reason for this innovation is Social Media. Social Media allows a massive amount of people to communicate and collaborate on projects, code, design, and just about everyt... read more

Thank You Edmonton

Posted on July 2, 2010 by Will Paccione | Leave a comment

I want to take the time to thank the Edmonton Construction Association and their members for welcoming me to their country... if only for 24 hours. The only issues were small ones -3 hours of sleep, clearing Customs, missing shirt button. However, the people who attended made it so worth it! You guy... read more

WIIFM – Remember Your Analytics Basics Part 1

Posted on June 3, 2010 by Will Paccione | Leave a comment

I was talking to a friend and respected business partner Barb Helfman. She told me a great story about how much money UPS saved in gas just by adjusting their routes to make as many right turns as possible. See, their trucks didn't have to wait and idle at stop lights at right turns (except in New Y... read more

Thanks GSBE

Posted on May 14, 2010 by Will Paccione | Leave a comment

Thank you Golden State Builders Exchange for giving me a warm welcome at your May 13th 2010 Conference. I had such a great time, I wish I would have booked my flight a bit later so I could have spent more time with all of you. For those that don't know, the Golden State Builders Exchange (GSBE) s... read more

Does Your Website Traffic Compare?

Posted on April 28, 2010 by Will Paccione | Leave a comment

Happy 5 year takeover Google. 5 years ago today Google acquired the website analytics program Urchin How convenient that I spoke to a client today about their Google Analytics numbers. We went over the usual stuff- working on keeping people on the website longer, getting the bounce rate to drop, et... read more

Is it Time for a Website Makeover?

Posted on January 2, 2010 by Will Paccione | Leave a comment

"Twenty Ten", I've heard is the "official" way to say our new year. A brand new year is a great time for a website check. Does yours need an update? How can you tell if your website is old? Here's my list of "You might need a Website Makeover..." If your website is left justified and people get wh... read more