Author Archive

Make A Better User Experience

Posted on July 24, 2014 by | Leave a comment

Make A Better User Experience
It doesn't matter what your intended message was, what matters is what your audience heard. The onus falls on the communicator. I touched on this in a blog post a couple of weeks back that included a rant about not using industry jargon on your website, but it's worth going more in depth. When mak... read more

5 Things You Need To Stop Doing With Your Website. Right Now.

Posted on July 14, 2014 by | Leave a comment

5 Things You Need To Stop Doing With Your Website. Right Now.
1: Autoplaying video Picture yourself in your office cubicle. You remember that you need to find out about that weight loss product. You go to a website, and BOOM, sound from the website's weight loss infomercial starts blaring out of your computer speakers. You frantically start playing Wack-A-Mo... read more

Controlling Access To Your Company’s Social Media Accounts

Posted on June 28, 2014 by | Leave a comment

Controlling Access To Your Company’s Social Media Accounts
When speaking last month at Rapid Resourcing SBDC, a question I received was "What is the best way to allow access for others to manage our business social media accounts?". They had many common concerns: What if they didn't want to share logins? What if they did give away logins, and they let that... read more

5 Things To Consider When Updating Your Website

Posted on June 20, 2014 by | Leave a comment

5 Things To Consider When Updating Your Website
Do you cringe when you have to look at your website? Have you started a list of things you like on other websites that you want to incorporate into your next iteration? It happens. Every couple of years, business websites need a bit of a face lift. It's usually prompted by new technologies, changing... read more

SEO For Your Images

Posted on June 13, 2013 by | Leave a comment

SEO For Your Images
If you have an image heavy page on your website, whether it's an ecommerce website or an image gallery, there are a lot of things you can do to let Google know what that page (and your website) is about. If done correctly, images can bring a good amount of traffic to your website. They tell search ... read more

Offline Marketing To Help Your Online Marketing

Posted on June 8, 2013 by | Leave a comment

Offline Marketing To Help Your Online Marketing
I'm often asked how people can increase their Social Media connections, followers, likes, email list, stalkers, etc, etc. The hopeful way of increasing your connections is to follow people and hope they follow back or accept your connection. However this isn't always effective. Different people g... read more

Become The Authority In Your Industry Part 2

Posted on April 14, 2013 by | Leave a comment

If you've missed "Become The Authority In Your Industry part 1" , check it out here. A tremendous part of your Online Marketing strategy is to put industry relevant content onto your website and the Internet on a continual basis. Blogging is super important, but if you don't enjoy writing, fear no... read more

Become The Authority In Your Industry Part 1

Posted on December 6, 2012 by | Leave a comment

Some people say knowledge is power. I disagree. Fill your head with information about a subject, sit on the couch all day and don't use it- and you have no power. None. So let's change that saying around a bit- How about "Use of knowledge is power." If your career isn't just a job, and you have a p... read more

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Why You Should Have a Video Channel

Posted on October 3, 2012 by | Leave a comment

Businesses owners know that they need to keep themselves in front of their prospects on a consistent basis so they're thought of when the prospect needs their services. Staying on top of search engine results pages  is always important. With all of Google's algorithm changes recently, the import... read more

Google Analytics – Tag Everything!

Posted on August 19, 2012 by | Leave a comment

Google Analytics – Tag Everything!
Scenario: You send out your latest blog post to all of your Social Media profiles hoping to gain some targeted traffic. You check back a day later to see what platform gave you the most bang for your buck... what do you see? Great! You see a spike in overall traffic and some referral traffic from th... read more