Will Paccione, Author at Dot Xero

Choosing a Domain Name for Your Business

Posted on January 9, 2017 by Will Paccione | Comments are off

Congrats! You just finalized your business idea. Your next step is to choose a business name so you can start the legal process. Before you settle on a name though, you may want to see if the domain name (for your website) is available. Many people think, "I'll just buy MyBusinessName.com". Well, go... read more

Tags: domains

What Are Accelerated Mobile Pages (AMP)?

Posted on October 4, 2016 by Will Paccione | Comments are off

Wondering what that lightning bolt is when you see links displayed on Google's search results, on Facebook and Twitter? The Accelerated Mobile Pages project, familiarly known as AMP, is the next best thing in the mobile Internet world, and its greatest talents center on the insanely rapid speed a... read more

Tags: accelerated mobile pages, amp

Guest on the Essentials Small Business Podcast

Posted on May 31, 2016 by Will Paccione | Comments are off

Thanks Francis Mella for asking me to be a guest on your podcast to talk about online marketing! I always like shooting my mouth off. Here's the podcast. ... read more

What Are The Basics of a Good Blog Post? Part 1

Posted on February 18, 2016 by Will Paccione | Leave a comment

If you've heard me talk about search engine optimization, you've heard me say "industry relevant content on a continual basis". Which just means putting good information online that your prospects and clients want to know about (and search for on search engines). However, I think it's time to take t... read more

Tags: Content, Google

2016 New Year Resolutions for Online Marketing

Posted on January 6, 2016 by Will Paccione | Leave a comment

2016 is upon us, and of course, I'm late to my New Years Resolution. My resolution was to get this post out before the new year. Since people never know where to get started, I've compiled my list of "kick in the butt" online marketing things to push you in the right direction for a great start to 2... read more

YouTube Videos and Search

Posted on November 8, 2015 by Will Paccione | Leave a comment

I hear it all the time from clients and prospects. "We guarantee you first page of [Google, YouTube, Google News...]". Please keep this in mind, when someone in my industry says the word "guarantee" in regards to Google, take it like a grain of salt. Google even tells you to beware of guarantees ... read more

Mobile Websites are a Must

Posted on April 2, 2015 by Will Paccione | Leave a comment

Don't say we didn't warn you, but: Mobile websites for your business are now a must. Very rarely does Google let us in on the factors that contribute to how they rank websites (besides the obvious great content on a continual basis). For your online marketing efforts, these updates are paramount!... read more

Think Past Your Website Launch

Posted on February 10, 2015 by Will Paccione | Leave a comment

When people ask us about our services and how they can market their website, most of the time it'll be the addition of great content. Many say they just had their website completed, and now want to start marketing it. Your website isn't a "set it and forget it" type of thing. It won't just "work", ... read more

Has Your Website Been Hacked?

Posted on September 25, 2014 by Will Paccione | Leave a comment

Hopefully by now, you're monitoring your website traffic with some sort of analytics program, like Google Analytics. If you're checking it on a regular basis, you can see the ebbs and flows of your traffic. There come times when you may see something amiss. A dip in traffic can be caused by a lot of... read more

3.3 Ways To Get Blog Ideas

Posted on August 19, 2014 by Will Paccione | Leave a comment

Are you getting enough traffic to your website? There's a good chance that your 7 page website (with no blog) just isn't cutting it. In order to gain traffic and come up in searches, you need to add industry relevant content on a continual basis (not only to your website, but to the Internet in gen... read more

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