Don’t say we didn’t warn you, but: Mobile websites for your business are now a must.
Very rarely does Google let us in on the factors that contribute to how they rank websites (besides the obvious great content on a continual basis). For your online marketing efforts, these updates are paramount! First it was website speed. Then it was security, now, on April 21st 2015, it’s website mobile friendliness. Google has said that mobile friendliness will have “a significant impact in our search results”. Significant?!? Heck, when they say they’re releasing an algorithm change that will only affect 1% of searches, people freak out! Why the “significant”update?
Think of What Google Wants
If you’ve checked your website analytics lately, you’ll see that mobile and tablet account for an increasing number of visits to your website.
Put yourself in Google’s shoes. Google makes billions of dollars a month with advertising on their search results pages. How do they make sure that people continually use their when searching the Internet? To stay relevant, they know they have to continually improve based on user experience. If users are visiting websites on different devices, then they want those users to be happy with the results they see on the search results page.
These days, people are using desktops, laptops, tablets, big phones, small phones, watches, and whatever else that’s next. If you go to a website on your phone, you’ll want an experience that suits your phone, not a desktop website that has to be pinched and zoomed to see all the content. You don’t want a website that has text that’s too small to read, or links that are placed too close together where people can’t press them accurately with their fingers. Search results have already started showing people on mobile when the website they may visit is mobile friendly or not:
When there were only desktops and phones, it was a no brainer to have two websites that exist on the same domain. One for a desktop and a scaled down version specifically for mobile.
However, now phones and tablets come in all different sizes. This leads us to…
Responsive websites are becoming the most popular website design structure as they don’t just have a big desktop and small phone screen experience. Responsive websites offer good viewing experiences for those screens, though they’re also are great for everything in between. Google recommends responsive design for your website because they know how many different sized devices are out there and there will be more to come.
Responsive websites use fluid, proportioned grids, images that adjust to the screen width. Think of a 3×3 stack of blocks that stack on top of each other when the width of the space they inhabit narrows. Here’s an example of how the elements of the same website shift with screen size width.
Not only will the main screen elements adjust, but so should the menu. Usually the menu will adjust as well. It’ll either collapse and be a “touch to open” or it may just stack the menu items at the top.
If you already have a website that’s made, you should have Google webmaster tools setup. Webmaster tools gives you technical information on the health of your website. You’ll receive alerts if anything seems awry, or if the website needs a bit of help like this one:
Is your website mobile friendly? Check here to find out.
If not, feel free to contact us to find out more.