When speaking last month at Rapid Resourcing SBDC, a question I received was “What is the best way to allow access for others to manage our business social media accounts?”. They had many common concerns: What if they didn’t want to share logins? What if they did give away logins, and they let that person go? What if the person they let go was malicious?
I acknowledged that I recently checked the settings area of Facebook, and sure enough, it’s changed.
Let’s take look at how the top social media platforms handle access and maybe, just maybe… find an easier solution to this.
In order to create a Facebook company page account, you need a personal Facebook account. The mistake that business owners make is that they think they need to share their personal password to the people they want to give account access to. They usually make a separate (fake) personal account, that they can give the info to. With Facebook, there’s no need to do this. After logging in with your personal Facebook account, create a page for your business.
Once your page is up and going, you’ll have the option of allowing others to manage it. Make sure you’re logged in as the page, not your personal account. Go to: Settings > Page Roles.
In the area under the current admin (this should be you), you’ll see where you can add other people’s email addresses and assign them a role. The available roles are Admin, Editor, Moderator, Advertiser and Analyst. Check the following link to see how the Facebook roles vary. The most you’ll probably need to give them is the role of “Editor” if you want them posting as the page.
Once you add it, Facebook will ask you for your Facebook password (not their password, your password). They’ll then have to accept the “invite” to be an admin on the page. If you part ways with the person or company helping with your updates, then you can remove them at any time.
Google Plus is Google’s social media/local business/photosharing/messaging platform. Your Google local page is the one that shows up in Google’s search results when someone Google’s your business. You need to gain access to your Google Plus’ business page to make the changes to what you see there.
If you don’t have a Google Plus personal account, set that up first. Then you can setup our Google Business page. Google should ask you the company information to see if they already have a listing for it. You’ll have to claim it, or crate it if Google doesn’t already have a page for it. If you’ve done all of that…
Go to your personal account, then: Home > Pages > Manage this page > Click the gear > Settings > Managers > Add Managers.
Google Plus is second best place for social media admin control. You’re the Owner and can assign Managers and Communication Managers. See Google Plus access here to see what permissions the different roles can have. Only the Owner can add/delete managers and delete an account. As an owner, you’ll have no worries about accident prone, or malicious former employees deleting an account.
LinkedIn also has company page profiles. Search your company to see if it’s already there.
Roll over your picture on the top right, on the dropdown, click “Company Page”. To allow someone else manage your LinkedIn company page, they must have a LinkedIn profile and must be connected to your profile.
Assuming you have this already setup, populate the Admin list and hit “Publish” on the top right. The new admin gets an email stating that [the person who added them] has added them as an administrator. LinkedIn currently doesn’t have different access levels to admins. So be careful who you add.
Facebook has a good access setup. Google Plus a little less. LinkedIn, even less. Twitter is nill. Person, company, brand, alien, doesn’t matter. Same account. They’re managed by one email and password. You’ll be tempted to create a Twitter account and then make a passowrd you can share. Though fear not… there are better all-in-one solutions…
Social Media Management Platform
There are many social media management platforms out there that allow you to add all of your business social media accounts. Then you can add people to manage them from the platform itself. We use Hootsuite, so I’ll speak on that. The person you want to grant access to only needs a Hootsuite account. You don’t have to grant them access to the individual social media accounts (even Twitter). You verify your accounts through your account on Hootsuite, then add your team members. As Hootsuite says,
“At its core, HootSuite is designed to protect your social media accounts. How? By letting you grant team members access to your social media accounts without sharing passwords. You can turn their access on or off at any time.”
This protects your passwords since Hootsuite is acting as the layer between the the person you’re granting access to and the actual accounts. When someone leaves your company, you don’t have to frantically change passwords, you only have to remove their Hootsuite account access. Now, I’m sure most other social media management platforms do the same, like Sprout Social. I just haven’t used them as much!
Have another solution? Post it below!