It’s way past time to add video to your website. Whether you want a dedicated video page or just want to add video to your blog articles, there are some great tools out there. In this Blog, I want to go over some common video tips you should consider before firing up the video camera/webcam.
YouTube just announced in their Blog that they’re getting 24 hours of video uploaded to the website every minute. You read that right. A full day of video is being uploaded to YouTube every minute. I’ll admit, not all the video is ground-breaking stuff as you can see from this The Onion parody video.
Here are some tips if you’re looking to put video on your website:
- Ask yourself: Who is your target audience? Put yourself in their shoes. Attention span is extremely low on the Internet. Get to the main point you’re going to cover at the beginning of the video. Are you keeping your target audience engaged? What’s the purpose for the video? Are you making it about a new product? Introducing your team? Is it a How-to video? Basically, make sure it has a purpose.
- It’s more important to get the video out, than to get it perfect. Overanalysis = Paralysis. Don’t worry if your videos aren’t overly produced. Make them nice, but it’s the content that makes it great. People are used to going to YouTube and viewing amateur videos so they relate better to videos where you just whip out the camera and start filming.
- Short and sweet. If you have a 10 minute video, break it into 2 or 3 shorter videos. Possibly with a text summary on what’s covered in each. The average video is 3.5 minutes. Consider using a video service with analytics that tell you which videos your audience watched and where on each video they dropped out. Learn from these stats.
- Consider distribution outside your website. I always tell people that the goal is to get people back to your website. However, many people don’t know about your website so putting the videos on websites like YouTube, Viddler, Vimeo can help get the word out. Put your logo, website address, contact information on in the video and in the description.
- Keep in mind YouTube videos appear on Search Engine Results pages.
- Make the file name something that will include your target keywords – You’re in your industry, so step out of it for a minute and think- what would a potential client type in when searching?
- Use keyword rich titles, descriptions and tags – See above
- Use the word video in your titles
- Place a link at the beginning of your description to your webpage or to where that video resides on your website.
- Include a transcript in the description – It’ll help Search Engine Optimization as well as make it accessible.
- Keep the light in front of you! Don’t film in front of a window when it’s daytime.
In a future Blog post, I’ll go over some common types of video services out there. Have any other video tips? Put’em in the comments section! Until then… Fire up those video cameras.