Google has “the need, the need for speed”. Google is on a mission to make the Internet faster.
First came the release of Google’s web browser named Chrome. Google proved that they can raise the speed standard for web browsers by making a web browser themselves called Chrome, which is lightning quick.
Then, Google announced Caffeine. Caffeine is Google’s new architecture that allows Google to crawl the Internet faster. One obvious reason for the need to do this is Google making use of Social Media’s real time web. It makes sense for Google to show searchers real time mentions of what they’re searching for from Twitter, Facebook, the latest Blog posts, etc right on the Google search results page as they’re being posted.
Obviously, to get those real time results on their search results pages, they needed to get their spiders crawling faster so they can index quicker. (Disclaimer: There has been no substantial proof Google has provided steroids to their spiders. Yet, as of this writing, Google has no performance enhancing drug policies in place.)
It doesn’t stop there. Google wants you to take responsibility for the speed that your website pages load. Check out what Matt Cutts said in an interview with Webmaster News at Pubcom Las Vegas 2009:
“Historically, we haven’t had to use it in our search rankings, but a lot of people within Google think that the web should be fast,” says Cutts. “It should be a good experience, and so it’s sort of fair to say that if you’re a fast site, maybe you should get a little bit of a bonus. If you really have an awfully slow site, then maybe users don’t want that as much.”
Google knows that people have no patience on the Internet. People want to get onto your site, find what they’re looking for and get out. If your website takes a bit too long to load, people are gone, and on to your competitors website. Your competitors are only a back-button click away.
Remember websites had all those flash intros?!? Ahhh! I still see a few! I don’t even hit “skip” anymore, I just leave. Sorry, but it’s true. Too long (not to mention outdated).
The good news is that Google is actually trying to help you make your web pages faster. If you have access to Google webmaster tools for your website, just go login and go to Labs > Site Performance. It’ll tell you what pages are loading slow and give suggestions on how to load them faster.
They also have tools that compress code and test different aspects of your website, all making your website leaner and meaner.
The latest news was Google’s Asynchronous Tracking for Analytics. It’s a change to your old Google tracking code (you are using some kind of analytics program, right?!) According to Google, the benefits you’ll get by installing your Google Analytics code this way are:
- Faster tracking code load times for your web pages due to improved browser execution
- Enhanced data collection and accuracy
I’ve already installed the Asynchronus Tracking on mine. The good news is that it’s still tracking(!).
I’ll keep you updated in future posts about the site speed. Until then, ignore all Internet speed limits.