I spoke to a great group of Las Vegas Business owners last week.
I generally start off my Social Media Presentations with the question: Is Social Media a Fad?
By the end of the seminar, I hope they pulled enough from it that they realize it isn’t, but I want them to understand why. The answer is simple. Social Media isn’t about the website itself, not about Facebook, not about Twitter, nor LinkedIn. It’s about the end result that these tools provide: Relationships.
After a relationship is formed, who cares how you made it?
The analogy I use is an iPod. I see about 7 out of every 10 people in the gym with an iPod. Is the iPod a fad? No! Because it’s not about the iPod, it’s about the music.
Social Media isn’t about the platform you use. Social Media is the same thing as networking offline, but do it online and it’s like networking on steroids. It’s so much easier to meet and stay in touch with people when they’re using a Social Media platform.
Like the iPod, people have their own music experience, everyone’s Social Media experience is different- there’s no right or wrong.
Whether Facebook remains one of the top players, or another platform starts to dominate, people are going to use whichever suits their needs.
What other way can you keep in touch with so many, so quickly and easily? How can that be a fad?
- Gary Vaynerchuk from Wine Library TV built up his family’s wine business from $4 million a year to $59 million a year, all by using Social Media and putting himself and his company in front of people’s eyes.
- Dell attributes $3 million in sales from their Twitter account alone. Dell currently has 35 Twitter accounts.
Of course some companies are gonna say “it doesn’t work”. My questions to them would be:
- How did you use it?
- Were you advertising, or building relationships?
- How do you build business in the offline world? (Usually it starts with building a relationship first.)
What’s the key? Listen, get involved and help. Before you know it, you’ll have built trust and probably made some friends along the way. I’m an active member in the Las Vegas Chamber of Commerce and I would never walk up to someone at a networking meeting, hand them my card and walk away. It’s not about you! It’s about building a relationship with someone you can trust.
Social Media platforms will come and go, but I think the concept will be around for a long, long time- Relationships will never be out of style.