Social Media Power

Obviously, the Internet is constantly evolving. The difference now is that the Internet is no longer a one way conversation. You don’t need to have a business website to have a voice online anymore. Like Chuck D. said, “Power to the People!”

As users, we can now get what we want, when we want it.

Check out these stats:

  • More than 1 in 8 viewers make a purchase after watching a video ad online – eMarketer
  • Facebook has 150,000 new users sign up every single day – Time Magazine
  • As of October 2006, about 100,000 new Blogs were created every day –Technorati
  • In January 2008 alone, nearly 79 million users watched over 3 billion videos on YouTube –CNN

Hubspot calls the old way of marketing Interruption Marketing – where sales people interrupt whatever you’re doing. It just doesn’t work anymore. Case in point:

  • TV commercials – I have a DVR
  • Radio commercials – I have Sirius (Howard!)
  • Telemarketers – Do Not Call list, you bet I’m on it.

Today, we have the ability to follow what we want, when we want. We have RSS feeds of our favorite Blogs, our favorite professional connections on LinkedIn, our friends on Facebook, MySpace and Twitter.

When I hear a salesperson say “If I could show you a way to [insert their company’s service] would you get started today?” Are they serious? If I hear that, even if they’re selling World Peace with Hostess Cupcakes, they won’t get my business.

I choose to do business with people I’ve connected with. People that aren’t scared to give me some useful information from their line of work like Blogs, Q&A’s or Email newsletters. Their confidence that I’ll come back is actually what brings me back.

How do you get involved in Social Media Networking as a business?

Use sites like Facebook or LinkedIn (see Guy Kawasaki’s 10 Ways to Use LinkedIn). Become part of the community helping people, by answering their questions and giving advice. Be their Go-To-Person in your profession. Upload some interesting and informative company videos to YouTube.

Do all of this and you’re credibility will skyrocket.

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