I was speaking with a friend that was working hard to get targeted traffic to his website. The issue was that his site was a portal off of his company. In other words, his site is a template off his main company’s site in which he only has access to change certain things… About Me, Contact info, etc. That makes it very tough to get useful information for Search Engines to find useful to their searchers (which is how Search Engines want to work!)
He wanted to get some targeted traffic, so I recomended writing a Press Release to get distributed all over the Internet. Any business can write up a Press Release. Maybe on their new website, new location, a charity event, new services offered, community outreach programs, etc.
Using Inbound Marketing, which is where people get what they want, when they want makes it easier to get prospects coming to you. It’s a lot easier than Interuption Marketing- cold calls, TV commercials, radio commercials, etc. Check out this great short video that explains how Press Releases work ”In Plain English” -by Common Craft for PRWeb.
Here’s a list of PR websites- some are Free, some have a cost.
If you find any other good ones, leave them below!